People have to be secure in order to transfer their money to you. Never forget that. How you make them secure is to not come at them from above (action, yang) telling them how marvelous the product is and how marvelous you are. Instead, work on their comfort zone first, keeping silent for the most part, leading things along effortlessly by asking questions (nonaction, yin). When you do get to talk, be sure to tell them that everything is cozy, safe, and secure. People need to hear that. Work on their positive energy, and tell them about the good fortune that is about to descend upon them in these exciting and positive times. Then, and only then, mention the dumb screws.